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"JPES Partners has a deep understanding of the private equity and hedge fund industries and the issues affecting firms and investors. Their insight into the media and trends in these areas helped us successfully raise our profile among institutional investors."

Situation

LGT Capital Partners, a global alternatives manager, had commissioned a piece of research into ESG practices among institutional investors in private equity and hedge funds. The firm engaged JPES Partners to use the report to raise its profile among institutional investors in private equity and hedge funds.

Approach

JPES designed a comprehensive media launch programme, which included messaging, media training, journalist launch event and a series of one-to-one media briefings

Outcome

Ten journalists were personally briefed on the research and 27 articles appeared quoting the research within the three-month project. These included a cover story in Unquote magazine, a series of features in CIO magazine and PEI’s influential ‘Friday Letter’.

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