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"We appointed JPES Partners on account of their specialisation in the investment management industry. We have found them to be an extremely effective communications partner and have seen a significant increase in both press coverage and awareness of our business experts"

Situation

Lyxor Asset Management, a prominent European investment manager, appointed JPES to help enhance its global media profile and implement public relations programmes in the English-speaking media.

Approach

JPES developed a series of strategic campaigns, addressing prominent investor concerns and showcasing Lyxor’s own investment credentials. These campaigns were subsequently implemented by the JPES team in London and by Lyxor’s other regional PR agencies across Europe.

Outcome

Analysis of coverage secured shows a substantial increase in Lyxor’s “share of voice” relative to immediate competitors, while senior executives have also been profiled in key titles including FTfm, IPE and Financial News.

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