Our marketing services include:

• Business planning: advising on preparation and implementation of business plans and accompanying marketing strategies for companies launching or expanding in key markets

• Perception audits: conducting interviews on a fund management company’s client service and business offering with key influencers and stakeholders, both internally and externally, and target audiences to identify perceived strengths and weaknesses

• Corporate positioning: analysing a company’s existing position against competitors and market trends to ensure key corporate messages and services are differentiated within a competitive marketplace

• Developing marketing materials: reviewing existing marketing materials, such as investment philosophy and process, and refining/rewriting to clearly articulate the USPs and competitive advantages of the business

• Event planning: advising and assisting in the management of conferences and other promotional events including: venue selection, developing agendas, identifying/securing high-profile speakers and chairing conferences

• Strategic advice: acting as an extension of management resource to provide on-going advice and assistance on internal and external marketing and communications initiatives

For more information on our asset management marketing services, please contact Alex Henderson at alex.henderson@jpespartners.com