JPES Partners (“JPES”), the specialist marketing and communications consultancy to the investment industry, has been appointed to provide UK and pan-European media relations services for BlueBay Asset Management, following a competitive pitch process.
BlueBay is one of Europe’s largest specialist managers of fixed income, entrusted by institutional investors and financial institutions with over US$53 billion in assets under management (as at 30 July 2017). They invest in a broad range of relative return, total return and alternative investment portfolios in both public and private debt markets.
JPES Partners will work as an extension of BlueBay’s communications team, working across a range of channels to help build the firm’s brand profile among key target audiences in the UK and pan-European market.
Erich Gerth, Chief Executive Officer at BlueBay Asset Management, said: “We believe there is a convergence between traditional and alternative asset management firms, for which we are ideally positioned. As we seek to highlight BlueBay’s strength in this area to institutional investors and financial institutions, we were looking to partner with an agency that understands and supports our needs. JPES Partners demonstrated a keen understanding of our business and these market dynamics, and we believe they are well placed to help us in achieving our objectives. Their expert knowledge of the industry across our target markets, their creative, bespoke approach to delivering communication programmes and their valuable strategic counsel will support BlueBay’s strategy.”
Julian Samways, Managing Director at JPES Partners, added: “BlueBay is an established name within the investment industry with a wealth of experience and distinguished reputation. We are excited to have been chosen to help contribute to the long-term growth of the company and strengthen the profile of BlueBay across the UK and pan-Europe.”
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