A comprehensive communications strategy enables a company to communicate its core messages and key differentiators more effectively. We work closely with clients to develop targeted strategies, aligned to their business objectives, to ensure they are best positioned to reach all stakeholders via the most applicable channel.
We develop sophisticated, bespoke media programmes and campaigns for clients that clearly articulate their key messages and areas of expertise, and position them as thought leaders in their chosen fields. We place a particular emphasis on quality of coverage to build a company’s reputation, with the overriding aim of generating benchmark articles that can support broader marketing and business development initiatives.
Communications strategies, however sophisticated, are only effective if implemented in a timely and efficient manner. We coordinate all elements of day to day media relations for clients, acting as their external press office and managing all aspects of press interaction, be this to proactively influence the news agenda or in response to industry events, market issues or journalist requests.
Investment is a global business. JPES Partners works with clients headquartered around the world, each with different geographic priorities. Our consultants have implemented successful client campaigns in Asia, Europe, the Middle East and North America, generating coverage that aids our clients’ global and regional business development efforts.
Companies are judged as much by failures as by their successes and must act quickly to protect their reputation in the event of a perceived crisis. We provide in-depth support on managing such situations, working with clients to manage all aspects of crisis communications, including advising senior management on an appropriate course of action; developing clear and concise internal and external communications materials; and acting as a first point of contact for press enquiries.
It is vital that companies are aware of how they are perceived in the media, to ensure external reputation is kept in-line with business ambitions. Utilising both our broad base of journalist contacts and specialist media analysis tools, we undertake comprehensive research and analysis on behalf of clients to identify perceived strengths, weaknesses and potential challenges to brand profile. We then provide subsequent recommendations as to how these issues should best be addressed to meet clients’ long term goals.
Successful interaction with the media relies on confident spokespeople who are able to communicate their company’s views eloquently. Using our industry knowledge and media relations expertise, we create comprehensive and engaging media training programmes that brief spokespeople on what the press is looking for, increase their confidence in speaking to journalists, and ensure they are prepared to handle any challenging questions effectively.
Relevant and insightful content is a vital element of an effective communications campaign. As specialists within our field, we partner with our clients to support their internal research activities. Our consultants are also well positioned to research and produce high quality editorial such as white papers, thought leadership, blog content and by-lined articles, which increases brand awareness and positions our clients as thought leaders.
For many clients, their most valuable asset is their people. With studies showing that engaged employees are more productive and achieve better results, a compelling internal communications strategy is a crucial component in assisting companies to meet their business objectives. It should form an important part of an organisation’s overall communications strategy to ensure that messaging remains consistent across all stakeholder groups.