Objective:
To increase awareness and favourability towards SKAGEN Funds, an independent asset manager, highlighting the company’s unique business characteristics, strong long term performance of its products and bottom-up value investment philosophy.
Delivery:
- Reviewed core marketing materials in order to establish a series of key messages to be communicated to relevant media. Conducted extensive research to identify those media titles of greatest relevance to SKAGEN’s target audiences.
- Implemented a comprehensive programme of journalist relationship meetings to raise awareness of SKAGEN’s activities and market views among key titles including FTfm, Financial News, Reuters, Professional Pensions and Professional Wealth Management.
- Developed thought leadership contributions to key publications on major market and industry topics following a review of relevant editorial calendars and conversations with senior journalist contacts.
- Executed an ongoing programme of news generation through the proactive communication of corporate initiatives and market views.
- Advised on submissions for and attendance at relevant industry awards and events.
Results:
In addition to day-to-day news coverage of corporate activities, JPES Partners has secured benchmark profiles for SKAGEN in key titles including FTfm and Financial News as well as contributions to industry trade publications on topics such as boutique capacity management, global equities and the Nordic institutional market. JPES Partners also worked with SKAGEN to prepare submissions for key industry awards which, in combination with the company’s increased profile, resulted in SKAGEN being highly commended in the 2011 European Pensions Awards and shortlisted for the Financial News Awards for Excellence in Institutional Asset Management Europe 2011 for the categories of Emerging Markets Manager of the Year and Nordic Asset Management Firm of the Year.
