Objective

To establish a profile for a Swiss asset manager in the UK institutional market.

Approach

Developed messaging for the business including its US based equity capabilities, specific to the UK market. Also crafted targeted media strategy aimed at positioning spokespeople in UK trade and national press.

Result

Built UK institutional coverage, leading to growth of the UK business and strong mandate wins, with number of institutional clients increasing from three to 40 over a five year period. Subsequently tasked with raising brand awareness in the wealth space and providing strategic communications advice for corporate acquisitions