Objective

To position Harmonic Capital’s spokespeople as key commentators on global currency markets among its target market in the US.

Approach

Planned and executed a regular series of US media roadshows, positioning spokespeople in front of key US media outlets.

Result

The roadshows positioned Harmonic Capital in front of all agreed tier one national media outlets. All interviews resulted in coverage and have led to spokespeople being quoted on a continuous basis, boosting the businesses profile in the US market significantly.