Objective

Increase client’s profile in the European investment market in order to support long term business development and client engagement; leverage selective corporate profile opportunities to promote the firm’s investment expertise.

Approach

Identified and developed key messages around major themes affecting European investors that could be addressed by senior spokespeople and secured profile interviews with leading titles to discuss these issues; increased direct engagement between investment professionals and the media to generate supporting ongoing coverage.

Result

Prominent profiles in leading titles (FTfm, IPE, Financial News) has supported strong institutional asset growth both globally and within Europe.