Objective

To communicate to the market the drivers behind Swiss Life Asset Managers’ acquisition of Mayfair Capital Investment Management.

Approach

Appointed to advise Mayfair Capital Investment Management on its media strategy when a sale of the business was concluded with Swiss Life Asset Managers. While waiting for FCA approval of the deal, JPES Partners managed the UK media release and liaised with Swiss Life Asset Managers’ press office regarding international distribution.

Result

Acquisition was positively reported throughout the financial, property and general business media, and the key messages about the deal were communicated throughout the coverage.