Anatoly previously spent three-year career as a market and commercial analyst at Television New Zealand (TVNZ). He holds a Bachelor of Commerce degree with Honours, specialising in Economics and Finance, from the University of Auckland and Victoria University of Wellington.
In the role of Business Data Analyst, Anatoly will be responsible for developing proprietary new tools and dashboards to help JPES assess the output and effectiveness of the communications programmes undertaken for clients.
The ability to clearly and concisely measure communications output is becoming increasingly vital as businesses seek to accurately understand the scope of their profile among target audiences. Anatoly’s appointment reflects our continued commitment to provide clients with innovative tools that clear measure effectiveness and the return on their investment in communications.