The model analyses millions of verified data points on business density, population trends and residential property values across 2,800 UK postcode districts.

This generates  the Evaluate Vitality Measure – an index which ranks locations and gives insight into their economic direction of travel.

Evaluate Characterisation takes this analysis to a deeper level by using 30 comparators ranging from the average age of a location’s population through to a sector-specific breakdown of its businesses community and where growth is taking place.


Analysed locations can be indexed against the UK average or as part of a portfolio locations with a ‘traffic lights’ system indicating growth performance

It is a valuable tool in understanding the economic landscape at a granular level, and enables users to generate analysis which supports investment reporting and decision-making. It is also brings a powerful new perspective to the asset management of single properties or portfolios.

  • Tracks business density, population trends and residential property values across 2,800 UK locations
  • Analyses millions of verified data points
  • An index which ranks locations and their economic direction of travel
  • Practical application for portfolio analysis and investment appraisal/reporting