Increase awareness of the client’s investment capabilities and position it as a leading commentator on key issues relating to responsible investment and ESG.Approach
JPES deployed a highly proactive, campaign-driven communications programme, including a major focus on heritage areas for the business such as fixed income. We worked directly with senior spokespeople to establish a regular engagement programme with key titles such as the Financial Times, Sky TV and Bloomberg TV.Result
The success of the campaign has resulted in a 100% increase in media coverage volume over the last two years, resulting in a strong increase in inbound queries from Tier 1 titles. The success of the campaign resulted in JPES undertaking additional consultancy work, advising the company on aspects of its expansion into international markets.