A comprehensive study across global English-speaking media titles (including national and international press, specialist trade publications and newswires), the Asset Management Agenda seeks to identify those themes trending upwards in the media and therefore most likely to drive news agendas. In parallel to this analysis, JPES also assesses the views of leading journalists to gain a clear sense of what topics they expect to be most prominent in the year ahead.
Our 2021 research identified diversity and inclusion, generational change, greenwashing, recovery from recession conditions and social responsibility as key areas for the asset management industry over the next twelve months.
Matt Rogers, Director and Co-Head of Investment Communications, comments: “While ESG has been arguably the driving force in the asset management industry for the last decade, we are increasingly seeing stakeholders take a more granular view of the subject, putting individual elements of industry practices under scrutiny. Asset managers will have to factor this into their business and communications activities moving forwards and, critically, will have to clearly demonstrate that they are meeting best practice standards themselves, and not simply demanding these of their underlying investments.”
Investment Week’s coverage of the Asset Management Agenda 2021 can be found here.
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