Over an engagement lasting almost a decade, JPES has developed and implemented communications programmes that leverage proprietary research to position a global specialist in alternative as a leader on ESG issues in private equity.

JPES worked with the client to develop a key messaging framework that outlined major findings from the research, to showcase the uniqueness of its analysis to international audiences. The research was presented via a series of events and media engagement, resulting in significant press coverage that has led the business to become a leading industry commentator on ESG integration into private equity investment.

We have continued to work with the client to promote its research on an annual basis (with its 10th report due to be published in 2023), during which time assets under management have increased by more than 50%.