In a competitive landscape with a myriad of similar announcements, JPES worked with LGIM Real Assets on a campaign to promote the launch of its net zero carbon strategy to ensure it gained traction with relevant stakeholders.

Working closely with the real assets and ESG teams at a major UK institution, we conceptualised the messaging for the announcement and secured a by-line in Professional Pensions, followed by a press release that generated 20 pieces of coverage. This momentum was maintained through a series of further engagements with the Head of ESG.

Prominent thought leadership pieces obtained in EG and Business Green, a broadcast interview on Bloomberg TV, with the lead spokesperson also included in Bisnow’s ‘Most Influential Women in Real Estate’ list.