Launch an innovative new platform that enabled financial services company to foster insight and dialogue on some of the key socio-economic issues of the day.Approach
JPES worked with the client to conceptualise a multi-channel platform that would serve to explore critical issues in an in-depth manner. We commissioned academic research into the impact that the pandemic had on education globally. Alongside the report, we developed a podcast series with a leading academic, a video with the Director for Education at the OECD and a bespoke social media campaign.Result
The success of the platform generated a positive reaction from industry bodies, clients and other key stakeholder group. Alongside a global PR launch that resulted in more than 30 pieces of coverage, further issues are now being developed on other critical social issues.