During 2020 when there was an unprecedented crisis of belief in the long-term future of one of the client’s core asset classes, aviation, we produced an authoritative report on the sector which combined economic forecasts and qualitative insights, to look at the long-term trajectory of the asset class and the investor opportunities it would provide.

Through sourcing external data and reviewing the existing industry content, we conducted a series of interviews with the client’s aviation investment experts to create a communications ‘manifesto’.

The report enabled the client to lead the conversation in this specialist area of investment – and directly supported asset raising and client wins. The project also increased awareness of the client’s investment capabilities and positioned it as a leading commentator on key issues relating to responsible investment and ESG.