Content and collateral
Content for business development and asset raising
Objective
To create an authoritative report on a specific sector – aviation finance – combining economic forecasts and qualitative insights, to provide a forward-looking view of an unloved asset class.
Approach
We took a two-pronged approach: we sourced and analysed external data and existing industry content, and we also conducted a series of interviews with aviation investment experts to produce a 24-page ‘manifesto’ for aviation finance.
Result
The client led the conversation in this specialist area and was able to leverage the report as it sought to raise assets and win clients. Furthermore, press coverage was secured in a number of key trade press titles to support the investment thesis.
